small business – STALL and STABLE

This episode is brought to you by: Lucas Equine Equipment, makers of fine quality stall components and accessories. And, by Tangent Materials, smart fencing for safer farms.

Did you know that 95% of new podcasts fade away within the first year? Podcasting is not as easy as it seems, and that’s pretty much true for most things that are worth doing. If you love it, the hard work and the time it takes to be good at it, are small prices to pay for the joy of doing it every day. Kind of like working with horses.

One of the things I love the most about my job as a podcast producer, is the chance to connect with and learn from my fellow equestrians. Through our passion for horses and the art of conversation, these connections help make the horse world better and stronger. My guest today is Ashley Newman, a Stall and Stable listener from Atlanta, Georgia who just bought her first farm. Ashley is in the process of setting things up for her own horse, while putting plans into place to one day welcome boarders, as well. I’m excited for you to get to know her, so listen in!

For more information:

Looking to Start or Grow a Boarding Stable?

Our Equestrian Business Plan Guide can help!

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Stall and Stable Podcast

EP 33: Marketing Tips for Equine Business Owners

February 19, 2020August 24, 2021

This episode is brought to you by the great folks at Lucas Equine Equipment!

You’re busy mucking stalls, working horses, and teaching lessons. How on earth do you have time to market your business? WHY do you even need to market your business?

Marketing isn’t just about getting your name out there. It’s about proper turnout.

Yes, you read that right. It’s about turnout. How you present your business – in person, over the phone, at shows, and on the Web – can mean the difference between a blue ribbon and a red one.

When horse enthusiasts are looking for a place to board and train, or perhaps they’re in need of an equine healthcare practitioner, you need to spend a little time polishing up your brand so kinds of customers you want are the kinds of customers who call you.

April Hardeman of Make It Rein, joins Helena in this episode to talk about ways in which you can boost your marketing so you can boost your bottom line. Listen in!

Check out April’s podcast, Rein in Your Herd, and her YouTube channel for even more marketing tips.

April Hardeman of Make It Rein

Between the ears of a polo pony on a trail

Stall and Stable Podcast

EP 25: Best Playing Pony as a Career

October 30, 2019October 31, 2019

Piggybacking off of episode 24 and the concept of horse people carving out professional niches for themselves, today’s topic covers one of those niches – professional Groom. There are so many different responsibilities when it comes to horse care, and it kinda makes sense that as our industry evolves, and our higher education system starts supporting the development of equestrian professionals, new careers are being born. Our guest today is Kelly Gross, founder of Best Playing Pony, a niche business we can all appreciate. Listen in!

For more information:

Best Playing Pony, LLC

US Polo Association

Getting Your Horse in Shape (Spring or warm weather climates)

Winter Workouts