Barn — Business — Behavior
In this 100th episode of the Stall and Stable show, Helena welcomes back Nikki Alvin-Smith, GP dressage trainer and breeder, to talk business. Their conversation this time is about marketing your horse business in the 21st century. What things do horse professionals (and all small business owners, actually) need to keep in mind as they start or grow their businesses. It’s a really informative conversation, so listen in!
This episode is brought to you by the great folks at Lucas Equine Equipment!
You’re busy mucking stalls, working horses, and teaching lessons. How on earth do you have time to market your business? WHY do you even need to market your business?
Marketing isn’t just about getting your name out there. It’s about proper turnout.
Yes, you read that right. It’s about turnout. How you present your business – in person, over the phone, at shows, and on the Web – can mean the difference between a blue ribbon and a red one.
When horse enthusiasts are looking for a place to board and train, or perhaps they’re in need of an equine healthcare practitioner, you need to spend a little time polishing up your brand so kinds of customers you want are the kinds of customers who call you.
April Hardeman of Make It Rein, joins Helena in this episode to talk about ways in which you can boost your marketing so you can boost your bottom line. Listen in!
Check out April’s podcast, Rein in Your Herd, and her YouTube channel for even more marketing tips.
