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Stall and Stable Podcast

EP 33: Marketing Tips for Equine Business Owners

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This episode is brought to you by the great folks at Lucas Equine Equipment!

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You’re busy mucking stalls, working horses, and teaching lessons. How on earth do you have time to market your business? WHY do you even need to market your business?

Marketing isn’t just about getting your name out there. It’s about proper turnout.

Yes, you read that right. It’s about turnout. How you present your business – in person, over the phone, at shows, and on the Web – can mean the difference between a blue ribbon and a red one.

When horse enthusiasts are looking for a place to board and train, or perhaps they’re in need of an equine healthcare practitioner, you need to spend a little time polishing up your brand so kinds of customers you want are the kinds of customers who call you.

April Hardeman of Make It Rein, joins Helena in this episode to talk about ways in which you can boost your marketing so you can boost your bottom line. Listen in!

Check out April’s podcast, Rein in Your Herd, and her YouTube channel for even more marketing tips.

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April Hardeman of Make It Rein
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Stall and Stable Podcast

EP 28: Certifying Your Barn with CHA

How do you know you can trust a barn to provide quality care for your horse? How do you define the word “quality”?

If you ask 10 equestrians what “quality” means in terms of horse care, there is no doubt you will get ten different answers! That’s a problem when business owners open their barns for boarding. It may not be their problem, but it is certainly a problem for the customer – the horse owner.

As with any equestrian professional or service provider, accreditation is key to establishing trust with the customer.

In this episode, guest Christy Landwehr of the Certified Horsemanship Association chats with Helena about what certification means to equine businesses, why a barn owner should consider getting certified, and how one goes about the process. Listen in!

SHOW NOTES

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Stall and Stable Podcast

EP 12: 5 Strategies for Running a Better Barn

Strategies for Achieving “Barnmony”

If you run a boarding stable, you have probably experienced more in life than most people! The good, the bad, the easy, and the oh my god will this day ever end? In this episode, we’re talking about 5 strategies that can not only ease the pain of those difficult days, but that can actually boost your business by making your clients happy without sacrificing the kind of horse care you know you can offer. Listen in!

For more information:

Subscribe to the Stall and Stable podcast for free!

  1. On your phone or computer, go to iTunes/Apple Podcasts, Spotify, or Himalaya, or Google
  2. Search for “Stall and Stable”
  3. Click “Subscribe”

If you want to join in on the Bonus Content fun, follow us on Facebook or Instagram!

Stall and Stable Podcast

EP 11: Financing Your Horse Business

When It’s Time to Take the Leap

Whether you own your own farm or have dreams about it, this is an episode you want to listen to. Making money in the horse industry is tough. The good news, is that there is help you may not know exists. This week, Buck joins Helena to talk about loan programs available to equestrian businesses. Buck is an Economic Development specialist who works with entrepreneurs (yes, Ms. Horse Trainer… that’s you!) to help them get the financial and business support they need to start or grow their businesses. From farm purchases and arena construction, to tractors and new footing, these things are closer to reality than you think. Listen in!

For more information:

Subscribe to the Stall and Stable podcast for free!

  1. On your phone or computer, go to iTunes/Apple Podcasts, Spotify, or Google Podcasts
  2. Search for “Stall and Stable”
  3. Click “Subscribe”

If you want to join in on the Bonus Content fun, follow us on Facebook or Instagram!