Barn — Business — Behavior
In this 100th episode of the Stall and Stable show, Helena welcomes back Nikki Alvin-Smith, GP dressage trainer and breeder, to talk business. Their conversation this time is about marketing your horse business in the 21st century. What things do horse professionals (and all small business owners, actually) need to keep in mind as they start or grow their businesses. It’s a really informative conversation, so listen in!
We are back this week with another episode in my HRN Host Series on Happy Horsekeeping. This time, I have a long chat with FEI dressage rider, trainer, and business owner, Reese Koffler Stanfield. Reese is the co-host of the Dressage Radio Show, the official podcast of the United States Dressage Federation. Reese tells us all about her wonderful farm Kentucky, her business model, and how she defines success, so listen in!Â
NOTE: This conversation was recorded back in November of 2021.
This episode is brought to you by Lucas Equine Equipment
When it comes to the business, horse people struggle. Many of us are animal people first, business people second. In fact, I would argue that most horse professionals are not in business by choice, but by necessity.
The fact of the matter is, we need to pay our own bills and we need to be around horses all the time. It’s a marriage of love and need. But it’s not often a happy marriage. Consider this episode as a stand-in marriage counselor, offering tips for making your business life and your horse life get along as best they can through professionalism in the equestrian workplace. Listen in!Â
I love night check! Night check is like, my thing to do. That’s my time to go into the barn, take a look at everybody, and make sure they all have what they need.
– Heather Schneider, Wind Chase Farm
When Heather Schneider realized that she had been running her horse business in survival mode for longer than she cared to admit, she knew it was time for a change.
From buying a new tractor to hiring a barn manager, Heather’s carriage driving business in Florida (and her life) have really turned around. In this episode, Helena talks with Heather about what changes she made at Wind Chase Farm, why she made them, and what the outcome has been. Listen in!
About Competitive Combined Driving
In this episode, Helena is joined by her husband Buck to discuss not one, but several big changes happening at Hoo Hollow. In life, in business, and in horses, change is indeed constant, how we roll with it is the difference between struggle and success. Listen in!
This episode is brought to you by Lucas Equine Equipment, makers of fine quality stall components and accessories. And by Tangent Fencing, a durable, safe, and handsome choice for equestrian properties of all kinds.
Get help for your barn or business.